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Your Customers Are Talking – But Are You Really Listening? In the age of social media and instant online reviews, customer feedback is more readily available than ever before. Companies meticulously track… Read More »Brand Reputation on the Line: The Perils of Inaccurate Customer Feedback

As researchers, we pour our hearts and souls into crafting the perfect survey. We agonize over question wording, meticulously design the flow, and carefully select our sample. But what happens… Read More »The Survey Says…Nothing: The Problem of Non-Response Bias