Online Sample Quality

Collecting samples in market research is one of the most crucial part of any study, where reaching right audience is the key to finding the right insight.

About importance of sample quality

Every researcher knows that quality aspect of samples is very crucial because if it is not carefully observed, it can easily derail the entire market research project and in some extreme cases, give you false insights of your consumer behaviour. Laconic Research has always considered sample quality as one of the main pillars of our existence. We believe that maintaining quality in online samples needs multi-faceted efforts at all fronts, which is why we have embedded most stringent quality checks in every interaction of panellist with our panels.

How we fight fraud?

We have always believed that the fight against fraud is multi-faceted battle which needs all stakeholders in market research to be pro-active and agile in developing new technologies, procedures and practices to minimize the possibility of fraud in online research surveys.

Below are some technologies, procedures and verifications, which help us maintain quality of panellists in our panels.

We Have Best

Panel Management

Laconic Research has always employed the best panel management techniques for maintaining high engagement with our panellists.

Some of Our Excellent Management Techniques :-

Dedicated Panel Management Team
Satisfactory rewards for panellists
Device agnostic platform
Double opt-in for all panellists
Limited number surveys for panellists

We Have Best

Technological Prowess

As more and more surveys are being done online, we believe that technology can play a major role in the fight against survey fraud. Keeping this in mind, we have consistently invested our time, efforts and money in improving existing technologies and developing new technologies, to stay ahead of the competition in countering fraud and delivering valuable insights to our clients. Here are some technologies,
we frequently use :

Digital Fingerprinting

This is one of the most important technologies to prevent panellists from accessing surveys repeatedly and help in deduplication of samples.

Bot and Survey Farm Blocker

New bots have become smarter and hard to distinguish from real person. We use “Captcha” with “Keystroke and Mouse Movement Analysis” to identify bots in our surveys.

L-Mark Panellists Risk Scoring

L-Mark is machine learning based technology to help us identify panellists with questionable behaviours [measured in thousands of datapoints] and block them before they access surveys.

Geo-IP

Using Geo-IP technology, we always make sure that panellists are attempting surveys from the locations that they claim they are in.

Frequent Open-end responses checks

We periodically use open-ended questions for measuring engagement of panellists, to ensure that only engaged panellists are invited to surveys.

Attention Tests in surveys

To make sure participants give their full attention to surveys, we use red-herring/trick questions in surveys.

GDPR & CCPA compliance

We always put panellist privacy first and give them full control of their data, so that their privacy rights are always respected.

We Have Best

Stringent Panellist Verification

In our experience with data quality related challenges, we have observed that panellist verification process adds quality and trust to the opinions of verified panellists and minimize the chances of surveys fraud.

Email Verification
Mobile Verification
Government issued ID verification
Device Verification
Employment Verification
Ailment verification

Our Promise

There are number of panel companies in market where you can get samples for your studies at very cheap rates but there is a huge risk that is involved when you source samples from questionable vendors or marketplaces as market research is a very important and somewhat delicate part of business decision making process and low quality sample can give you an insight which is not necessarily true and consequently any business decision based on such insight will become waste of business capital.

“We never compromise with our commitment to quality and that is what sets us apart from the other panel companies even if it means passing up on some projects. You can count on us to stay at the forefront of fight against fraud and deliver top quality samples to your market research studies.”

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